ProfitIQ builds marketing plans around a target cost per acquisition. We set the number with you, budget to hit it, and cut anything that doesn't pull its weight.
If your agency can't tell you what you paid to win your last customer, you're not buying marketing — you're buying activity.
We work out what a new customer is actually worth to your business, then agree on a target cost to acquire one. That number drives everything.
Budget and channels — Google Ads, Local Services Ads, Meta, local SEO — are chosen to hit your CPA, not to spend for spending's sake.
Weekly review against the target. Anything running over gets fixed or killed. You see cost per customer — not vanity metrics.
Example results. Every business, market, and budget is different — that's exactly why the plan starts with your numbers.
The math is different for every trade. We build the plan around yours.
A first-time repair customer often comes back for years. We price acquisition against lifetime value — not one ticket.
Packages and repeat sessions mean one good lead is worth far more than it looks. Your CPA target should reflect that.
Seasonal demand swings hard. We shift budget with the season so you're not paying summer prices for winter leads.
One signed case can be worth thousands — which changes what a lead is allowed to cost. We do that math before bidding a dollar.
Tell us what you do and where you do it. We'll come back with a realistic target cost per customer and a plan to hit it.
No retainer talk until the math works
Real numbers for your trade and your market
Yours to keep — even if you don't hire us
Prefer to reach out directly?
hello@profitiqmarketing.com
(555) 555-5555